The Benefits of CPA Marketing
Do you want to increase your customer base without spending a lot of money? If so, then CPA marketing is the way to go. In this blog post, we will discuss the benefits of CPA marketing and how it can help your business grow. We hope that this article will help you understand why CPA Marketing might be right for your business.
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Easy to Set Up
CPA marketing can be a great way to get started without an enormous investment. You don`t need a huge website or any kind of fancy advertising tools for this type of strategy: just opt-in and start getting traffic from affiliate sites almost immediately.
Pay After the Sale
You want affiliates whose referrals convert. If the traffic they send you does not, look for other influencers with more success in that arena and diversify your affiliate base to improve overall conversion rates.
There are many business strategies out there that can work well depending on what kind of market one is looking at but often times it comes down to a simple idea: if an affiliate`s referral offers low-rate conversions, find another associate who drives higher quality traffic instead by transforming their marketing efforts towards successful spokespersons from the get-go.
Low Risk
In internet marketing, it`s all about the conversion rates. This means that only businesses with high-quality or exclusive products will be able to survive in this industry. With no upfront payment needed for eCommerce companies who use affiliate programs, the risk is low when referring potential customers online and using these referral links as a promotion on their website.
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High ROI
CJ by Conversant released an Affiliate Customer Insights report that found customers spend more money when making a purchase off of affiliate recommendations. This means these types of marketing campaigns drive higher quality traffic and offer better value than most other sources since it’s easier to convert the audience into sales on your site as opposed to other advertisements like banner ads or pop-ups.
Affiliate marketing is a cost-effective way to drive sales. It can produce up to 58% higher average customer revenue, 31% more per order on average and 21% greater AOVs which means the commissions could be much higher as well! With BigCommerce for example, you start at 200%.
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Expand Marketing Reach
Bliss, a skincare and beauty product line known for its luxurious products, found that they lacked the right tools to successfully promote themselves online. That is until now! Their affiliate program provides a 10% CPA payout on all sales as well as an avenue of exposure through high-quality bloggers who can speak about them in-depth with reliable data support. This makes it easy for influencers to not only make money but also create credible content which shows how much Bliss cares about its customers` needs first and foremost – something we know will be appealing given the results from our recent research into what people want most when looking at companies this type (overall satisfaction). We hope you`ll agree too.
It`s always a good idea to find new audiences that you can reach. By reaching out through affiliates, small businesses may encounter an entirely different customer base than they are accustomed to dealing with.
Small business owners often have trouble finding their target audience; however, by using affiliate marketing at the right moment and in the right way, these savvy entrepreneurs could potentially meet those potential customers halfway.